Walter Mercado Product Collection
Licensed merchandise design developed around the Walter Mercado brand, including product graphics, packaging concepts, and visual identity applications across multiple items. The goal was to translate an iconic cultural personality into cohesive, retail-ready products.
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Licensed tote merchandise design
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Licensed enamel pin design
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Product label and packaging design.
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Licensed mug design
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T Shirt Design
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Character enamel pin design
Design Approach
The visual system was developed to honor Walter Mercado’s iconic aesthetic while adapting it for contemporary retail products. Design decisions focused on maintaining recognizability, emotional warmth, and symbolic elements associated with the brand. Each product was crafted to function both as a collectible item and as a cohesive extension of the broader identity.