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Walter Mercado LLC
Licensed product branding, packaging design, merchandise graphics, and visual identity adaptation for retail collectibles.
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SuperEmoFriends Brand Identity
Creator-owned brand development including character design, merchandise identity, packaging, publishing, and cross-platform visual storytelling.
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Artist/Client Branding Projects
Visual identity systems developed for artists, entertainers, and creative entrepreneurs across merchandise, media, and live events.
My branding approach centers on visual cohesion and storytelling. I focus on creating identities that remain recognizable across formats while allowing flexibility for growth. Whether developing licensed merchandise or independent brand systems, the goal is always clarity, consistency, and emotional connection.